First off, let me just remind all of you that I’m not a subject matter expert where tagging is concerned. Here’s my take, though:
ALWAYS TAG YOUR POSTS.
That is, if you are actively seeking a following.
Why Tag Anything?
Think of what you do when you’re looking for something on the internet. You go to Google or whatever search engine you prefer and you’re looking for some information on what a blanket party is. Well, the search terms you’re likely to use are “what is a blanket party” or “blanket party” or some such variation. For those of you anxious to know what a blanket party is, please click here and enjoy.
So why tag anything? Because it’s how the internet works. When people are searching for things online, they’re putting in search terms related to the thing that they are looking for. If you wish to be found, my suggestion would be to tag as you search. For my poetry, I’m going to tag my posts using keywords that I would use to search for poetry.
How to Tag Your Posts
Keep it simple because, most often, people will keep their searches fairly simple. Let us assume that the longer your tag (your keyword or keyphrase), the more specific you’re being, the harder it is to find you. Now, that said, there are times when you want to be specific. If you’re writing a “How-to” article, ALWAYS use the keyphrase “how to“, e.g. “How to Kill a Zombie.” A tag doesn’t always have to be a single word. For my poetry posts, I use a combination of single words and keyphrases, such as “poetry, dark poetry, poetry about love, poems about love,” and continue on with variations as well as considering other keywords/phrases that have to do with poetry, like “Literature, the arts,” so on and so forth. The answer to “how” is to tag your posts based on the content that you want to get out. If you’re writing about domestic abuse, “domestic violence, domestic abuse, abuse” are all appropriate keywords/phrases (but they are not, by any means, the only that you should consider using).
What’s the Point of it All?
You may be thinking, “Wow, seems like a lot of work. What the hell is the point?“ The point is to get your voice heard. Why are you writing a blog on a publicly accessed medium if you do not want people to read what you’re writing? I mean, for journaling purposes, if you’re a better typist than handwriter, like me, this makes sense, but only to a point (and considering that, if you have a word processor, it’s much simpler to access that and use that for your journal/diary than to sign up for an account at some online forum). If you want people to find your work, tag your work, and bear in mind the kinds of searches that you do when you’re looking for content online.
There are plenty of tools available online to help you, such as Google’s Keyword Tool. If your WordPress account is connected to Twitter, you have the option of editing the Twitter post before you post your content using WordPress’ Publicize feature.
And that’s all there is to it. Like I said, though, I’m by no means an authority on this, so if you’d like to learn more about the importance of tagging your posts, check out the articles below. Just note, however, that keywords are not a cure-all for traffic issues. Be mindful of the fact that quality content is a must if you expect a sincere following.
- The Poetry of SEO (iacquire.com)
- The Role of the Hashtag in a Forbes Headline Attracting Over 400K Views (ishmaelscorner.com)
- The Importance of #Hashtags (socialmediatoday.com)
- Keyword Research 101: How to Choose the Best Tags and Keywords for your Blog (blogsuccessjournal.com)
- Google Trends (google.com)
- How to Check the Top 10 Search Keywords on Google (makeuseof.com)
- How Keywords Work (google.com)